The End

This is the beginning of a long long journey. A vision to introduce new vocabulary to the dictionary we know as fashion. To introduce new ideas, thoughts, perspectives. To show the world that young designers, like myself can build something worthwhile from the ground up.

I introduce you to the beginning. Edison João.


This picture is of Christian Dior's first collection.

Christian Dior, is timeless. The path to be timeless. Create something iconic, something that outlives,