edison joão
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This Season


What does a futuristic label look like? We don't know, but we're going to strive to be that. What does a designer from Florida bring to the table? What does Colombia have to do with it. With this first collection we strive to just introduce a new language, a new way of being. New possibilities, New Dreams and so much more.






At the heart of our Design ethos is function. We're focused on simple utilitarian designs that make life easier for you and make you feel better. From simple shirts to couture. At it's core we aim to make things simple for you. Simple never goes out of style.

Minimalism is at the heart of what we do as well.

Design Principles first and foremost...

We need a solid foundation before we go way out left.  


FW — 18

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